The Cost of Love is a multi-platform project all about how love and money, relationships and numbers co-exist and interact in our lives, led by artist Haley McGee. 


It started as a solo show, The Ex-Boyfriend Yard Sale, inspired by a phone call Haley had with her credit card company.  She promised to pay off her bill by having a yard sale and then realised the only things she could sell had all been given to her by different ex-boyfriends.  


Haley started thinking about how she should price these objects …and couldn't stopShe began collaborating with maths and science whizzes, economists and financiers, relationship therapists and curators, and collecting stories and stats from the public, in a quest to figure out the Cost of Love.


In addition to the live show, the project has now expanded to include an interactive installation, a live auction, a series of one-night events, interactive digital art and a crowdsourced playlist of top break up songs. 



Haley McGee is a theatre-maker, actor, writer and voiceover artist, originally from Canada, now based in London. Her solos have toured to over 35 venues in 11 countries around the world, receiving critical acclaim and accolades, including ‘Best Production’ at United Solo, NYC (the world’s largest solo show festival).  Her solo, OH MY IRMA, is currently being performed in French in Canada and will have its German-language premiere at TheaterKiel in 2019. EBYS is her fourth solo. As an actor Haley has worked with many of Canada’s most prestigious companies and artists. In London she’s worked with The National Theatre Studio, BBC Radio 4 and The Yard Theatre (UK).  As a writer, Haley’s developed projects with BAC, The Stratford Festival of Canada, the Banff Centre and TheaterDiscounter (Berlin). Haley’s voice can be heard on many adverts and TV promos. In 2019, Haley will begin work on a new collaborative project with The Albany, “Dad, I got my period” and other conversations initiated by teenage girls with grown up men.


Read more about our projects under MINE

Interact & contribute your stories and stats under YOURS. 

Get in touch under OURS. 

by haley mcgee

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